Friday, 07 April 2017 13:55

One Water Creates Dirty Water Bottle For World Water Day

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One Water is trialling alternative packaging to alert UK consumers to the poor water conditions experienced by an estimated 663 million people worldwide. The company, which pours its profits into clean water projects around the globe, has developed a sleeve for its bottles to make the clean Welsh spring water they contain look dirty. The trials coincided with World Water Day on 22nd March.

One Water is on target to raise £20m for water projects by 2020 and by summer 2017 will have raised £15m. Founder Duncan Goose said: "By 2020, the British population will consume close to 4.8bn litres of bottled water per year, which adds up to more than 70 litres of bottled water for everyone in the UK. I wanted to turn this into a force for good -a source of funds that benefits the billions of people worldwide who don't have a reliable clean water source.

The company, which pours its profits into clean water projects around the globe, has developed a sleeve for its bottles to make the clean Welsh spring water they contain look dirty. The trials coincided with World Water Day on 22nd March One Water is on target to raise £20m for water projects by 2020 and by summer 2017 will have raised £15m.

Founder Duncan Goose said: "By 2020, the British population will consume close to 4.8bn litres of bottled water per year, which adds up to more than 70 litres of bottled water for everyone in the UK. I wanted to turn this into a force for good -a source of funds that benefits the billions of people worldwide who don't have a reliable clean water source.


"It seems counter-intuitive to be trying to sell a bottle of water that looks dirty, but we think it's a useful moment of reflection in our busy days and an opportunity to support a business that profits into clean water for everyone rather than into the bank accounts of corporations," added Goose. To mark World Water Day, TUCO magazine editor Morag Wilson took part in the 5 Litre Challenge with One Water and Bidfood, using only five litres of water in 24 hours for everything from cups of coffee to washing.

Read 831 times Last modified on Friday, 07 April 2017 16:26

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