An area with rich culinary traditions and distinctive flavours, the Middle East continues to be popular across food and drink. Savoury dishes such as falafel are still going strong and appearing with different flavours and accompaniments, but the new focus is on sweet. Encompassing a wide variety of countries and cultures, the food throughout the region is characterised by a handful of impactful ingredients. Pistachio is the start of many dishes adding flavour but also a beautiful green hue. Sesame seeds and tahini add a deep, nutty flavour to dishes and also appear in traditional treats such as halva, while delicate, floral flavours like rose and orange are matched with gentle spice from cardamom.
Relevance for TUCO members
· Explore opportunities for Middle Eastern cuisine in desserts and sweet bakery, focussing on sweet hummus, pistachio and rose.
· Consider falafel as a vegan option and explore toppings and additions to continue reinventing the dish.
For more information on the Middle Eastern trend within Global Larder read the TUCO research Global Food and Beverage Trends Report 2017 pages 227 - 229.
What started as a trend has turned into a revolution. As it has moved further and further away from the carb and cheese laden image of the Tex Mex variety, authentic Mexican has grown to become one of the most influential cuisines across food and drink. Involving fresh, healthy and colourful ingredients such as fish and pickled veg, utilising corn instead of wheat and incorporating a spectrum of addictive chilli varieties, Mexican is band on current consumer palates. Given its deep roots in street food and hand held formats, it slots in with consumer snacking and on-the-go eating habits. While the slow cooked meats and sauces denotes the craft and authenticity consumers are seeking.
Relevance for TUCO members
- Explore the many Mexican street food formats and which of these you could deliver to students
- Use the fresh, colourful and healthy Mexican ingredients as opposed to Tex Mex
For more information on the Mexican Trend within Global Larder read the TUCO research Global Food and Beverage Trends Report 2017 pages 222 & 223.
Beyond sushi and katsu, Japanese cuisine continues to be a firm favourite with consumers. Relatively light and healthy in comparison with Western cuisine, the exotic and unmistakable flavours for more exciting eats. Japanese bakery has really grown in importance, led by the delicate flavours in mochis, sesame, yuzu and matcha – which in particular has become ubiquitous across drinks and sweet bakery. Over on savoury, consumers are in love with hearty bowls of nutritious ramen, as well as the heat of wasabi and the saltiness of miso.
Relevance for TUCO members
- Consider incorporating Japanese flavours into sweet bakery, focussing on matcha, sesame and yuzu
- Explore savoury dishes that could be added to the menu – teriyaki and katsu curry are firm consumer favourites
For more information on the Japanese Trend within Global Larder read the TUCO research Global Food and Beverage Trends Report 2017 pages 220 & 221.
Probably due to the strong cultural influence through the entertainment industry, be it in drinks, sweet or savour, the American flavour profile is a favourite that we never seem to tire of. Continually we are seeing a borrowed nostalgia come through in American food, as we embrace the childhood delights of mac ‘n cheese and pop tarts. This trend has moved beyond maple and bacon, to peanut butter and jelly, key lime pie, s’mores, bourbon and even chicory coffee. American cuisine really lends itself to decadent desserts, thanks to sugar, spice and plenty of indulgent ingredients. But consumers also continue their love affair with American barbecue, fried chicken and the classic, simple All-American burger.
Relevance for TUCO Members
- Consider which elements of borrowed American nostalgia you could incorporate into your menu, with a focus on s’mores, peanut butter & jelly, and mac ‘n cheese
- Which kind of burger do you offer students? Consider stripping it back to the ‘All-American’ essentials
For more information on the Global Larder food and beverage trend read our research Global Food & Beverage Trends Report 2017 from page 215.
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Introducing the Global Larder.
Mega Trend Description
Millennials are multi-cultural, but Gen Z have the most well-travelled taste buds yet. The increasing amount of cultures in society’s melting pot is reflected across channels, but particularly in street food and casual dining. Some cultures, such as American, are so influential, socially, that they will always have a place un or food; a cuisine like Mexican has greatly increased its influence over the past year, and there are new entries, most notably Global Fusion – that takes the good bits from all over and mashes them together with a healthy irreverence!
How this Resonates with the Younger Generation?
- Nearly 50% of Gen Z are non-Caucasian, compared to boomers, at 28% - Gen Z’s diversity will continue to drive food culture trends we already see around the exploration of authentic, global food experiences (Hartman Group, USA, 2016)
- Almost half of millennial restaurant-goers are looking for globally inspired cuisine (Mintel USA, 2016)
- In the latest EquiTrend Study, Millennials and Gen Z scored fast-casual Mexican restaurants 7.6 points higher than Baby Boomers (The Harris Poll, USA, May 2017)
- Modern Indian
- Middle Eastern
- Global Fusion
Read the Global Food & Beverages Trends Report 2017 pages 215 – 237 for more information on the Global Larder.