Bam Life’s all-natural flavoured milk drink portfolio will become fully organic from January 2018.
The popular brand has recognised that transparency is key for today’s consumer. Students are becoming more focused on health and nutrition, and knowing exactly where their food and drinks come from, with 69% of millennials having changed what they buy in order to avoid artificial ingredients in food and beverages.
Available through Bidfood, Bam currently offers the most natural ingredient list in the flavoured milk market; containing no artificial flavourings, colourings, preservatives, refined sugars or sweeteners.
Last year, the organic drinks market attracted one million new households. A proportion of this growth has been driven by customers seeing organic as a healthier choice, which makes the move to organic a logical move for the brand.
With the introduction of the sugar tax levy in 2018, and continued scrutiny on what goes into soft drinks, Bam pride themselves on being able to offer a product that is not only great tasting, but offers the right nutrients, naturally; something that the wider flavoured milk category does not offer.
The launch will also see a brand new pack design for the range, which includes Chocolate, Banana and NEW Vanilla Protein Milk 330ml.