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Importance of Breakfast

The 11th Key Global Food & Beverage Trend is The Importance of Breakfast

 

Mega Trend Description

Breakfast continues to be the most popular meal of the day among Millennials and Gen Z – and least of all in the morning. More and more all-day breakfasts and brunch establishments are popping up across the globe. But it’s a far cry from the full English. Think eggs pimped with truffle oil or hollandaise, brightly coloured porridge laden with superfoods, or exotic versions of the meal from around the world.  Good looking, packed with nutrients, and capable of reaching the ultimate heights of deliciousness, it’s no wonder we can’t get enough of the most important meal of the day.

 

How this Resonates with the Younger Generation?

  • More than half (54%) of Canadian consumers aged 18-34 eat breakfast while commuting and 3 in 5 (60%) consumers under 45 report that they eat breakfast while at work or school (Mintel, Sept 2016)
  • Under 45’s show greater interest in breakfast foods high in protein (52%), with added vitamins (27%), infused with omega-3 (25%), and all-natural food options (43%). Canadian Millennials (aged 18-34), in particular, tend to look for breakfast foods that fuel physical activity or brain power for studying as they show a higher interest in specialised breakfast meals (27%) and in fortified breakfast foods with nutritional benefits (34%) (Mintel, Sept 2016)
  • Only 25% of Millennials and Gen Z eat three square meals an day and 75% are eating some kind of snack in a typical week day. On the weekend, consumption of night time snacks dessert and brunch increase (YPulse, 2017)

 

Sub Trends

  • Eggs-ellent
  • Breakfast 24/7
  • Premium Porridge
  • Breakfast World Fare

 

Read the full Global Food & Beverage Trends Report here.

Published in News

17.09.28 global trends small

How many of you have reached the last section in our Global Food & Beverage Trends Report 2017?

Introducing the Global Larder.

Mega Trend Description

Millennials are multi-cultural, but Gen Z have the most well-travelled taste buds yet. The increasing amount of cultures in society’s melting pot is reflected across channels, but particularly in street food and casual dining. Some cultures, such as American, are so influential, socially, that they will always have a place un or food; a cuisine like Mexican has greatly increased its influence over the past year, and there are new entries, most notably Global Fusion – that takes the good bits from all over and mashes them together with a healthy irreverence!

How this Resonates with the Younger Generation?

  • Nearly 50% of Gen Z are non-Caucasian, compared to boomers, at 28% - Gen Z’s diversity will continue to drive food culture trends we already see around the exploration of authentic, global food experiences (Hartman Group, USA, 2016)
  • Almost half of millennial restaurant-goers are looking for globally inspired cuisine (Mintel USA, 2016)
  • In the latest EquiTrend Study, Millennials and Gen Z scored fast-casual Mexican restaurants 7.6 points higher than Baby Boomers (The Harris Poll, USA, May 2017)

Sub Trends

  • American
  • Japanese
  • Mexican
  • Modern Indian
  • Middle Eastern
  • Global Fusion
  • Korean
  • Antipodean
  • Filipio

Read the Global Food & Beverages Trends Report 2017 pages 215 – 237 for more information on the Global Larder.

Published in News

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