Beyond sushi and katsu, Japanese cuisine continues to be a firm favourite with consumers. Relatively light and healthy in comparison with Western cuisine, the exotic and unmistakable flavours for more exciting eats. Japanese bakery has really grown in importance, led by the delicate flavours in mochis, sesame, yuzu and matcha – which in particular has become ubiquitous across drinks and sweet bakery. Over on savoury, consumers are in love with hearty bowls of nutritious ramen, as well as the heat of wasabi and the saltiness of miso.
Relevance for TUCO members
- Consider incorporating Japanese flavours into sweet bakery, focussing on matcha, sesame and yuzu
- Explore savoury dishes that could be added to the menu – teriyaki and katsu curry are firm consumer favourites
For more information on the Japanese Trend within Global Larder read the TUCO research Global Food and Beverage Trends Report 2017 pages 220 & 221.
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Introducing the Global Larder.
Mega Trend Description
Millennials are multi-cultural, but Gen Z have the most well-travelled taste buds yet. The increasing amount of cultures in society’s melting pot is reflected across channels, but particularly in street food and casual dining. Some cultures, such as American, are so influential, socially, that they will always have a place un or food; a cuisine like Mexican has greatly increased its influence over the past year, and there are new entries, most notably Global Fusion – that takes the good bits from all over and mashes them together with a healthy irreverence!
How this Resonates with the Younger Generation?
- Nearly 50% of Gen Z are non-Caucasian, compared to boomers, at 28% - Gen Z’s diversity will continue to drive food culture trends we already see around the exploration of authentic, global food experiences (Hartman Group, USA, 2016)
- Almost half of millennial restaurant-goers are looking for globally inspired cuisine (Mintel USA, 2016)
- In the latest EquiTrend Study, Millennials and Gen Z scored fast-casual Mexican restaurants 7.6 points higher than Baby Boomers (The Harris Poll, USA, May 2017)
- Modern Indian
- Middle Eastern
- Global Fusion
Read the Global Food & Beverages Trends Report 2017 pages 215 – 237 for more information on the Global Larder.