Bam Life’s all-natural flavoured milk drink portfolio will become fully organic from January 2018.
The popular brand has recognised that transparency is key for today’s consumer. Students are becoming more focused on health and nutrition, and knowing exactly where their food and drinks come from, with 69% of millennials having changed what they buy in order to avoid artificial ingredients in food and beverages.
Available through Bidfood, Bam currently offers the most natural ingredient list in the flavoured milk market; containing no artificial flavourings, colourings, preservatives, refined sugars or sweeteners.
Last year, the organic drinks market attracted one million new households. A proportion of this growth has been driven by customers seeing organic as a healthier choice, which makes the move to organic a logical move for the brand.
With the introduction of the sugar tax levy in 2018, and continued scrutiny on what goes into soft drinks, Bam pride themselves on being able to offer a product that is not only great tasting, but offers the right nutrients, naturally; something that the wider flavoured milk category does not offer.
The launch will also see a brand new pack design for the range, which includes Chocolate, Banana and NEW Vanilla Protein Milk 330ml.
Maintaining stability and confidence in supply chains could become increasingly complex in the face of an uncertain Brexit with potential changes in the way we trade with other nations. For an expanding organic market, a failure to understand and face these challenges could have consequences for future growth. Soil Association are aware that not all organics businesses are fully up-to-speed on the issues affecting organic supply chains and are looking for more insight and support. With this in mind, Soil Association Certification has taken a closer look at organic supply chains in a new report that identifies key recommendations for building resilience and sustainability to meet future demand.
‘Organic Supply Chain 2017: Challenges and Opportunities’ has been developed with contributions from more than 100 organic businesses, gathering a consensus on the obstacles and prospects within the sector and noting key recommendations for building strength and integrity. The findings are supported by a range of case studies, showcasing brands and businesses who are already delivering inspiring solutions.
Lee Holdstock, Trade Relations Manager at the Soil Association, said: “Sustainable food and farming needs stable, sustainable supply chains and, although the organic market is flourishing now, future growth depends on resilience and an ability to plan and react to new tensions and challenges. Improving efficiency, cooperation and transparency in supply chains now is imperative if organic businesses are to become more resilient, inspire confidence and take advantage of growth in a broader range of channels. The report is a reflection of broader industry insight, which is intended to inspire and assist businesses with planning for a successful future as well as direct our own support for organic businesses.”
The report makes key recommendations for strengthening supply chains, including: making effective use of tech solutions that improve efficiency and confidence; increasing transparency and better collaboration along the supply chain to affirm trust and build market stability; reducing UK reliance on organic imports to support domestic production; and developing understanding of growth markets such as export and foodservice to maximise success.
The full report can be downloaded at www.soilassociation.org/supplychain