TUCO Innovation Awards - Marketing
The TUCO Innovation Award for Marketing seeks to recognise and celebrate member institutions that have successfully demonstrated that they have implemented an initiative that has had a positive impact on the catering business within their institution
Supporting and developing the business or a particular project or initiative, marketing and successful marketing campaigns play a pivotal role in growing and communicating key offers and initiatives to user groups. With every institution needing to maximise sales or the success of a particular venture, marketing supports TUCO members to deliver successful projects
This award is for a member institution that has implemented a successful marketing campaign in the past 18 months
Entry for the 2016 competition is now closed, but why not come and support your colleagues by attending the competition?
Entry is free of charge, TUCO members click here to book your place and suppliers wishing to attend please click here.
Judges will use the following weighted criteria when assessing entries:
- Evidence that the initiative had an overall positive impact on the catering business – 35 points
- Creativity and innovation were used in the deployment of the new concept and key milestones achieved in the first 18 months – 30 points
- Evidence of tools that measured the overall impact and outcomes of the initiative – 20 points
- Overall positive impact on cost and profit to the operation – 15 points