Rise and shine with Big Al’s Breakfast Matters campaignWritten by Anjali Dattani
Big Al’s is excited to announce the launch of its Breakfast Matters campaign, designed to support university caterers and successfully tap into the profitable morning occasion.
Already in significant growth, and showing no sign of slowing, the NPD group predicts breakfast visits to grow by +5.7% in 2018 and a further +4.8% in 2019 - presenting a prosperous opportunity for operators. Breakfast is the most popular meal of the day amongst Millennials and GenZ and if skipped, can negatively affect student’s focus and concentration levels.
As part of the Breakfast Matters campaign, Big Al’s aims to support operators and promote the importance of breakfast for students and staff, through the creation of ‘Breakfast Campaign’ packs. Complete with POS for venues and digital assets, the packs are a great tool for operators, and encourage the implementation of breakfast events during Freshers Week.
The first 20 universities to sign up will receive 40 free servings of Big Al’s delicious Sausage Pattie, launched earlier this year to assist operators in catering for the ever-growing breakfast market. Big Al’s Sausage Patties are made from fully cooked pork, flame grilled for great taste and seasoned with sage, nutmeg and pepper for a delicious authentic flavour. Ready to serve from frozen in less than a minute, the Sausage Patties can be built into a simple on the go option for busy students or a more indulgent morning meal.
Serve a Big Al’s Sausage Pattie with a slice of cheese, Framptons Muffin Omelette and drop of ketchup encased in a KaterBake English Breakfast Muffin, for students grabbing something to go. Or for a sit down breakfast dish, offer a Big Al’s Sausage Pattie on a bed of spinach, topped with a slice of cheese, poached egg and drizzle of hollandaise sauce, all in a toasted brioche bun.
Jessie McCarthy, Business Development Executive comments; “After a successful launch of the Big Al’s Sausage Pattie we are thrilled to introduce this dedicated breakfast campaign for universities. The POS and digital assets in the pack are available to higher education caterers to help them stay on top of current trends and entice students to eat breakfast on campus rather than venturing to the high-street, keeping spend in-house.. Big Al’s will be on hand to support each universities’ campaign and the sales team can be there on the day to assist with sampling events, and engage with students to unlock each outlets profit potential.”
To sign up for a free ‘Breakfast Campaign’ pack for your outlet and be in with a chance of winning a sample of Sausage Patties click here.