Cocktails continue to dominate the UK bar sceneWritten by Anjali Dattani
The cocktail boom which has taken hold of the UK bar scene is set to continue into 2019 and beyond as latest CGA data released today by cocktail experts Funkin reveals they are continuing to grow consistently in value, volume, frequency and outlet penetration.
Currently worth £550m* the cocktail market has seen an 8.6% year on year value increase with 41,000 outlets across the country now featuring a cocktail offering, which is a year on year increase of 3.7%.
“Cocktails are maintaining their stronghold over the on-trade as outlets raise their game, bartenders get more creative and consumers get more discerning,” explains Ben Anderson, Funkin Head of Marketing.
“The CGA research also shows that one in four consumers or 28% of the population say they are drinking more cocktails now than they were six months ago, so it’s safe to say that the cocktail market has yet to reach its tipping point and will continue to grow into 2019 and beyond.”
Data also reveals that the Pornstar Martin is now the nation’s number one cocktail, scooping the revered title from the long-standing incumbent Mojito.
The Pornstar Martini now accounts for almost 15% of cocktails served within the on-trade, compared to the Mojito which claims only 13% of all cocktail bar calls across the nation. Created in 2002, this fruity vodka based cocktail with a side serving of Champagne or Prosecco is more popular now than in the noughties.
“The Pornstar Martini is an indulgent modern classic cocktail that has featured on drinks menus for over 16 years and we’re proud that its creator, acclaimed mixologist Douglas Ankrah, chose to use FunkinPRO Passion Fruit Purée in his original serve,” adds Anderson,
Established in 1999, Funkin has been at the forefront of flavour and ingredient innovation for 19 years and has developed a premium range of products which makes it easy for outlets of all kinds to capitalise on the cocktail opportunity.
FunkinPRO includes an extensive range of purées, syrups and dried garnishes for professional bartenders; Funkin Pre-Batched Cocktail Mixers offer a quick and consistent solution for mainstream bars and pubs and now includes Funkin Espresso Martini.
Funkin Cocktails on Tap, launched earlier this year, offers four serves, Pina Colada, Pornstar Martini, Pink Grapefruit Collins and Mojito, designed for fast service in high traffic bar and pub environments.
*CGA Mixed Drinks Report Q3 2018