17.10.18 Urban Eat


URBAN eat, is calling on retailers to take advantage of its upcoming URBAN (b)eats promotion by requesting a FREE POS kit. Available to all URBAN eat retailers, the exclusive campaign gives consumers the chance to win a host of music prizes, including Spotify and iTunes vouchers, vinyl decks and Beats headphones.


John Want, Marketing Director at Adelie Foods, says: “With such a fantastic range of prizes that will genuinely appeal to all music lovers as well as retailers wanting to drive more Food To Go sales, this promotion will be music to their ears. What’s even more appealing is our prizes are simple to win. All outlets need to do is simply display our bold point of sale materials in their chillers, and there is still time to get involved.


The promotion follows a major rebrand of URBAN eat from leading Food To Go company, Adelie Foods. The new packaging takes the brand back to its urban roots, offering the best on-shelf appeal in the market. Led by extensive consumer and category research, the entire URBAN eat range has been overhauled with a cohesive, colourful packaging design that plays on the brands heritage featuring a city skyline front of pack. 


John Want adds: “We recognise that young people - in particular students have always been at the heart of what we do at URBAN eat. We’ve timed the URBAN (b)eat promotion to tie in with the biggest time in the university calendar, Fresher’s Week to enable retailers to take advantage of this highly profitable opportunity and maximise food to go sales by offering young people an offer they can’t refuse.


With the relaunch of URBAN eat, we have invested heavily to ensure that the current range meets ever evolving tastes to appeal to this trend-led group. This includes extending our popular vegetarian and gluten-free offerings to appeal to the high proportion of young adults who follow these diets, as well as offering Halal options.


To find out more about our range and the URBAN (b)eats promotion, outlets should This email address is being protected from spambots. You need JavaScript enabled to view it. now.”

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Advertising Opportunities: Dan Hillman

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