Probably due to the strong cultural influence through the entertainment industry, be it in drinks, sweet or savour, the American flavour profile is a favourite that we never seem to tire of. Continually we are seeing a borrowed nostalgia come through in American food, as we embrace the childhood delights of mac ‘n cheese and pop tarts. This trend has moved beyond maple and bacon, to peanut butter and jelly, key lime pie, s’mores, bourbon and even chicory coffee. American cuisine really lends itself to decadent desserts, thanks to sugar, spice and plenty of indulgent ingredients. But consumers also continue their love affair with American barbecue, fried chicken and the classic, simple All-American burger.
Relevance for TUCO Members
- Consider which elements of borrowed American nostalgia you could incorporate into your menu, with a focus on s’mores, peanut butter & jelly, and mac ‘n cheese
- Which kind of burger do you offer students? Consider stripping it back to the ‘All-American’ essentials
For more information on the Global Larder food and beverage trend read our research Global Food & Beverage Trends Report 2017 from page 215.