Beyond sushi and katsu, Japanese cuisine continues to be a firm favourite with consumers. Relatively light and healthy in comparison with Western cuisine, the exotic and unmistakable flavours for more exciting eats. Japanese bakery has really grown in importance, led by the delicate flavours in mochis, sesame, yuzu and matcha – which in particular has become ubiquitous across drinks and sweet bakery. Over on savoury, consumers are in love with hearty bowls of nutritious ramen, as well as the heat of wasabi and the saltiness of miso.
Relevance for TUCO members
- Consider incorporating Japanese flavours into sweet bakery, focussing on matcha, sesame and yuzu
- Explore savoury dishes that could be added to the menu – teriyaki and katsu curry are firm consumer favourites
For more information on the Japanese Trend within Global Larder read the TUCO research Global Food and Beverage Trends Report 2017 pages 220 & 221.