Forget dusty old curry houses, serving creaming kormas and vicious vindaloos, Indian food continues to appeal to the new generation of consumers in its authentic, healthy and on-the-go forms. Millennials and Gen Z certainly aren’t scared of a bit of spice and heat, hence the popularity of curry flavouring and Tandoori spiced food. Naan based sandwiches and rice based bowls offer new and creative lunch formats. The drinks category is no exception to the trend: now consumers are wise to the anti-inflammatory properties of turmeric, this is popping up everywhere, while chai is unstoppable.
Relevance for TUCO members
- Consider delivering Indian food in hand held and on-the-go formats, focussing on naan sandwiches
- Explore a modern or healthy take on Indian food, such as using fish or veg instead of meat
For more information on the Modern Indian Trend within Global Larder read the TUCO research Global Food and Beverage Trends Report 2017 pages 225 & 226.