Establishing and Embedding Core Values

Type: Academy Courses

Date:16 May 2018

Posted by TUCO
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Establishing and Embedding Core Values



Clearly defined core values are at the centre of a healthy corporate culture. Strong values provide an ethical code of behaviour that influences staff, suppliers and customers. When employees share a brand’s core values they are more likely to feel content, empowered and fulfilled. Shared values can shape a behavioural framework that enables an organisation to realise its brands vision and achieve its true purpose. Values may originally derive from an organisation’s founders and evolve over time as a business flourishes. If these values are not clarified and communicated, they may become diluted and compromise the qualities that made the organisation successful in the first place.

Core Values are the foundations on which strong brands may be built. These values should be clear and relevant to each employee at every stage of their relationship with the organisation. The more work you put into defining what your organisation stands for and how you expect your staff to behave, the more your brand will grow in stature and performance.

This is a highly interactive day focussing on the refreshing or acquiring  leadership techniques. Participants will be given tangible actions that can be taken back and implemented in the workplace.

Aims of the workshop:

  • What are values and why they matter
  • Where values come from and how they link to a healthy culture
  • The four types of values
  • Systems for understanding values
  • Exercises to help you uncover and define your core values
  • Choosing Values to deliver behaviours
  • Adding personality to your core values
  • Write a Core Values Statement

Who should attend?

The Core Values course is designed for people at any management level in the organisation

Trainer details

This workshop will be delivered by Gordon Robertson of GoDoBe Training who is passionate about leadership and people.   Gordon has worked with TUCO for several years and is a specialist in Investors in People training as well as “enabling people to unleash their genius” according to his Twitter handle.

Provisional Itinerary:

0900: Delegates to arrive at TUCO HQ by this time for registration

0930: Start of course

1100: Break - Tea and Coffee

1130: Course Continues

1230: Lunch - Provided by TUCO

1330: Course Continues

1445: Break

1500: Course Continues

1600: End of Course

Travel and Accommodation:

TUCO HQ is located at Nation House 3rd Floor, 36 St Ann Street, Manchester, M2 7LE. It is a short walk from Manchester Piccadilly Train Station and Victoria Train Station.

TUCO Ltd have a corporate contract with Motel One Hotel. The cost per room (single occupancy) is £69.00 INC VAT and has a 100% cancellation fee up to 6pm on the day of the reservation. To benefit from this contract please quote TUCO at the time of booking.

How to book:
To make a booking, please email This email address is being protected from spambots. You need JavaScript enabled to view it., including the name and date of the course, plus the name and email of the delegate/s attending. 

Booking Deadline:

Please note that bookings may be made up until 8th May 2018. After this date the booking process will be closed.

Ticket Information:

Ticket TypePriceAvailability
Member Ticket£99.00Available
Associate, affiliate or non-members£180.00Available



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Contact Us

The University Caterers Organisation Ltd

3rd Floor, National House

St Ann Street, Manchester

M2 7LE

t: 0161 713 3420 e: info@tuco.ac.uk