A study tour focusing on the “Breakfast 24/7” trend which is emerging within Gen Z and Millennials.
According to the Global Food and Beverage Trends Report 2017, Breakfast continues to be the most popular meal of the day – but least of all in the morning. More and more all-day brunch establishments are popping up across the globe, but it’s a far cry from the traditional full English. The most important meal of the day doesn’t have to happen in the morning, and it doesn’t have to happen just once either. Breakfast continues to take over every hour of the day, as well as many restaurants. Millennials and Gen Z don’t think about food in terms of meals, and they don’t spend half the working day thinking about what they’re going to eat for ‘lunch’ – they eat little, often and when they’re hungry. Popular breakfast offerings range from nutritious super-food, protein rich blends to decadent and indulgent show-stoppers. They can be personalised and scaled up or down depending on your hunger level. All day breakfasts and brunches are the new norm with students seeking dishes they can show on social media, original eating experiences, and foods to match their lifestyles.
Breakfast 24/7! will take place in Manchester and will include a tour of several popular, up and comping establishments serving a variety of breakfast options popular with students. Visits to each establishment will showcase the variety of breakfast options on offer ranging from superfood and "clean eating", to carb overload, from vegan to super meaty, from American and Tex-Mex to twists on traditional full breakfasts, not to mention all day breakfasts, bottomless brunches, boozy brunches, and more!
The tour will start at 0830 with a welcome reception at Manchester University to see the new 'Chinese Breakfast' on offer, and will then take the delegates into the city centre by taxis to visit six other establishements. The day will end at 1600h.
The study tour aims to capture each trend within the breakfast market and provide you with inspiration to take back to your own institutions.
Delegates will also be encouraged to network with the other institutions attending the tour and take part in debates surrounding clean eating, customer service, apprenticeship levy impacts on service, dietary requirements, and more.
Click HERE to see a provisional itinerary of the Study Tour. Please note that this is subject to change and final itineraries will be emailed to delegates approximately one week prior to the Study Tour.
Please note this Study Tour is now SOLD OUT.
|Associate, affiliate or non-members||£100.00||Available|