TUCO Academy and LSBU Master's Degree

The award-winning TUCO Academy has collaborated with London South Bank University (LSBU) School of Law and Social Sciences to deliver a master’s degree in Hospitality Leadership in Universities and the Public Sector. 

The unique post graduate course has been a working process for approximately two years and will be launching in the academic year 2018/19, with the first candidates starting in January 2019. 

The course consists of six modules including; leadership, strategy, marketing, product development, sustainable operations and a bespoke comparative study field trip. The Dissertation can be carried out as a work-based project. TUCO Academy will offer access to resources, such as its commissioned research and mentoring to members whilst on the course. The lead academics will be Professor Duncan Taylor and Dr Edward Isaacs. 

A portion of the programme delivery will be provided remotely through a series of 'live' lectures and tutorials which MA students will take part in using the virtual learning environment Moodle. Some face to face delivery will still need to take place at LSBU, including the induction at the beginning of January but this unique opportunity for remote delivery has been created so that members can support their institution's operation while taking advantage of this learning opportunity.

Modules in the MA programme

Product and Market Trends and Drivers

This module will develop the skills and knowledge to analyse a market and product development opportunities and to prepare documentation that can help convince others of an opportunity's viability. This will include the analyisis of product positioning, market assessment, and business planning process to help turn ideas into business opportunities.

Strategy and Visioning

This module provides an in-depth exploration and analysis of the diverse theoretical perspectives on strategic management and contextualises these in relation to hospitality within Universities and the public sector. This will involve an evaluation of the values and standards of institutions, their culture and their strategic visions to realise resilient business operations.

Hospitality Leadership

This module focuses on the active, professional aspects of leadership studies within the hopsitality industry in public organisations. It will examine the complex and continuously changing environment of Universities and the public sector hospitality by applying contemporary theoretical perspectives to acheiving sustainable and transformational leadership.

Marketing and Merchandising

This module focuses on understanding consumers, communicating with them and developing loyal relationships with them. Consequently, this module is about marketing strategy and planning in both theory and practice within public services. It will explore how public organisations that utilise hospitality address key marketing challenges posed by an increasingly competitive environment.

Sustainable Design and Opertion

This module seeks to examine the principles that enable hospitality operations to deliver sustainability within constraints which that business operates within. This includes, delivering the customer experience whilst contributing to the wider well-being agendas of their organisations including work-life balance, sustainable wage levels and reflecting social/business trends.

Comparative Study

This is a residential field study-based module that enables the student to make comparative assessments between working practices in their own establishment with those that exhibit good practice either within the UK public services or wider afield. Providing a platform upon which the student can discern between different operations and procedures to help them improve the offerings within their own organisation.

Hospitality Consultancy Project

This project will give students the opportunity to undertake a piece of primary research and analysis based on the learning received throughout their programme and to enable them to to manage their own learning under the guidance of a tutor. Students may choose their own topic within their field of interest or expertise which will demonstrate originality and offer a worthwhile contribution to both the existing "body of knowledge" and to their employer organisation.

Entry requirements

A 2 (ii) or above Bachelor's Degree 


A minimum of five years' experience of working in hospitality, or hospitality related organisations.

Applications for the Master's Degree are now open. More information can be found on LSBU's Website. Prospective applicants will need to create a UCAS account and apply through the UCAS post graduate route, this information can be found in LSBU's Website in the "how to apply section". If you need further information please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

TUCO and LSBU will also be holding a taster session from 1-4pm on Friday 19th October at LSBU. TUCO and LSBU teams will be on hand to give prospective applicants the chance to ask questions about the course, receive guidance on the application process, and discuss any opportunities for bursary placements and additional support. To book onto this session please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or complete the booking form below. Spaces are limited and will be filled on a first-come-first-served basis.



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