Nudging your Customers; Menu Engineering for Counter Service and Table Service Food Outlets

Overview

Missed the session?

If you missed the session you can watch on TUCO's Facebook page or here on YouTube: https://www.youtube.com/watch?v=xuHI_Qizu-k

Who is this for?

Retail or Catering Managers who design menus.

Why should I take part?

Menu engineering is the process of evaluating menu pricing and item placement to increase profitability per guest, it will help you to determine which dishes to feature and guide your customers to purchase what you want them to buy.

How will it help me?

During the session, you will…

Learn how to analyse their menu and to identify the strengths and weaknesses of their product range.
Look at the psychology of people as customers and how we make decisions.
Use that new-found knowledge to build more profitable menus, considering ingredients, labour input, portion size and customer profile.
Design new layout of menus and counter space – tailored to table or counter service restaurant operations – to maximise the benefit of the menu engineering discoveries.
Examine live examples from delegates’ own restaurants, applying the learning to show tangible and practical changes that can be made, and empowering the decision-making process for managers as they return to their roles.

About the Trainer:

Judy Roberts;

RETAIL FOOD MERCHANDISING CONSULTANT – RIGHT PRODUCT RIGHT PLACE

Judy

Judy Roberts has spent her career in food and catering businesses, working over the past 12 years in merchandising and product sourcing.

After gaining her degree in Hotel, Catering and Institutional Management from Manchester Metropolitan University, she entered a post-graduate management development scheme with the Royal Mail Catering Service. This solid foundation gave her the ability to fast-track into catering management within contract catering business environments. The move across to business development in contract catering was a natural progression for her skills and passion for delivering a great service, and she was instrumental in the growth of a smaller contractor from £5m turnover to £60m over 10 years.

Latterly she worked within a large contractor providing advice, workshops and physical makeovers of many catering outlets in order to create the best possible front-of-house experience for customers and the best return for the caterer.

She started her own consultancy in 2019, having seen the requirement generally across the catering industry for a more ‘retail’ and strategic approach to product layout and display. Her approach is to help the caterer to analyse their menu and food offer to create the most profitable layout, be that on actual counter display or on menus and point of sale.

Pricing

All Members

£0.00

FAQs

I can’t see a particular course/training, can you run it?

If you are interested in receiving training that is not already offered by TUCO Academy, pop us an email or give us a call and we will see if we can source it for you. By going through TUCO Academy you will be able to purchase the training at a subsidised rate and if you can offer the training to other members it will reduce the cost further.

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Can I request a course or development day be held at my organisation?

The TUCO Academy has worked hard to offer all training at a subsidised price, agreeing reduced corporate contract rates with hotels etc. - yet still understands the benefits of in-house training. To that end, working alongside the professional trainers, TUCO Academy can arrange for events to be held at your own institution, for no extra cost.

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Who can use the training with TUCO Academy?

All professional development events are available for ANY staff in institutions who are members of TUCO, not just employees in the hospitality, catering and commercial services department.

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Can I book on behalf of someone else in my organisation?

Yes – the person making the booking doesn’t have to attend.

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How do I pay for my professional development event?

You can opt to pay by credit card on the booking form directly or select to pay by invoice. If you need to submit a purchase order this can be entered in the booking form.

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