For many, returning to 'normal' means packed diaries and not enough hours in the day. That means time is precious, and convenience is king. But it's not enough to make promises of time-saving; consumers are looking for 'next level' convenience - that means fast, streamlined, simple and above all...reliable.
Nowhere is this more apparent than in the delivery market, as platforms and businesses aim to gain a competitive edge by streamlining their service and becoming a 'one-stop shop' for on-demand commerce.
Similarly, where in-person experiences are concerned, consumers look for pickup solutions that save them precious minutes when doing their shopping or grabbing a bite. Meanwhile, where meal prep itself is concerned, professions and home kitchens leverage robotics, AI etc, to save time, money and space.
And so much of this is centred around everyday, practical solutions; also the driver behind the surge in quick prep meals (recipe hacks, meal kits, ready meals 2.0) and the 'powered' trend (...just a few drops of water and you can have a quick, fulfilling meal. drink or snack on the go)
