Kellanova Introduces America’s Beloved Cheezy Snack to British Consumers
The iconic American snack brand Cheez-It is making its debut in the UK, promising to shake up the snacking scene with its unique flavour and texture. Known for its absurdly cheezy taste, Cheez-It has been a staple in American households, contributing to over $1 billion in sales annually in the United States1.
Target consumers are aged 28-54, a demographic reportedly dissatisfied with the lack of real cheese flavour in current snack offerings available away from home2. With Cheez-It, Kellanova aims to fill this gap by offering a product made with 100% real cheese, delivering an authentic taste experience both inside and out.
The brand's distinctive square shape, crunchy texture, and rich cheese aroma are set to stand out on the shelves. Kellanova is confident that Cheez-It will create a significant impact in the UK market, where 82% of snack purchases are made on impulse**.
With this launch, Kellanova is not only bringing a beloved American brand across the Atlantic but is also set to disrupt everyday snacking and lunchtime habits in the UK. Backed by an £18 million marketing plan, the company is urging retailers to capitalise on this new opportunity by stocking Cheez-It and making it a visible option for shoppers seeking a true cheese-flavoured snack.
Discover the Cheez-It difference now and get ready for a Cheez-Hit like no other!
1Cheez-It $ Sales, 52w/e 28/10/2023, Total US xAOC + Conv, Nielsen TM, ®
2Circana Unify – UK Crisps MAT Sales Data up to 15th July 2023.
3Lumina Intelligence Convenience Tracking Programme; 52WE 20/08/2023. TM, ®, © 2024 Kellanova.
