LWC Drinks – the UK’s largest independent drinks wholesaler – today announces the launch of Drink+Dine, a full-service hospitality app and web-based solution, geared towards helping customers keep the wheels of hospitality turning, in light of recent COVID-19 restrictions.
With COVID-19 drastically changing the landscape of the in-venue experience for the long term, LWC Drinks has created Drink+Dine to provide outlets, whether small, medium or large, with the technical capabilities required to offer table ordering and payment, and collection and delivery services, without the hassle and costs of setting this up themselves.
Outlets will be given their own white-label ordering solution that seamlessly plugs into their existing website, and they will also join the Drink+Dine marketplace where new consumers can discover them for the first time.
In addition to its ordering solution, Drink+Dine will also allow outlets to push targeted promotions through to their customers, get a better understanding of their customer’s purchasing habits and connect with their customers beyond the transaction phase. Using the platform’s simple dashboard, outlets can upload their own menus, products and promotions, and download customer data. They can then use their data to reward loyal patrons and entice distant ones back to their venue.
Outlets will also be given access to Drink+Dine exclusive LWC promotions, in partnership with leading Drinks brands. These promotions have been put in place to support outlets in getting their customers to order safely through Drink+Dine.
With the current COVID-19 restrictions looking to last for at least the next six months, LWC Drinks is launching Drink+Dine to support its customers and the wider industry in navigating the ‘new normal.’ In a move that will see LWC take no profit from the solution, the drinks wholesaler is covering all set-up and development costs and will take no transaction fee on orders placed through the app or web solution. Instead they will charge a small, heavily subsidised monthly running fee.
Ebrahim Mukadam, managing director at LWC Drinks commented: “There’s no escaping the realities of just how tough the last few months have been on the hospitality industry, and the uncertainties of what the ‘new normal’ will bring, remain a daunting prospect.
“What we do know is that table service is now compulsory and that these latest new rules will undoubtedly impact customer experience, customer volume and how outlets continue to trade. This is where we felt compelled to do what we could to make a difference.
“We have been working away behind the scenes to create a solution that will not only help outlets follow the new guidelines, but will also help them diversify their services and reach potential new customers. And we believe that solution is Drink+Dine.”
LWC Drinks is waiving the first month’s fees for the first 50 outlets to sign up and will also be providing launch packs including social media assets, posters and table stickers.
Outlets that are interested in joining Drink+Dine should read the full customer handbook and register their interest on the LWC Drinks website: https://www.lwc-drinks.co.uk/the-lwc-difference/drinkanddine/
Alternatively, outlets can email [email protected] with any specific questions.
